December 19, 2013


The past couple of years it has become clear Rihanna loves the French fashion brand Balmain. She has been spotted in various outfits both on and off stage. As a longtime fan of their fashion, it was an easy choice for Rihanna when they asked her to be the face, and body, for their Spring collection 2014.  

The shoot for this campaign took place in New York and was shot by two photographers called Inez Lamsweerde and Vinoodh Matadin, the Dutch couple is a well known team in the fashion industry. Mel Ottenberg, Rihanna's own stylist, was responsible for the styling of the clothes.

 Balmains' creative director Olivier Rousteing said about the 'Pour it up' singer: "When Rihanna is in front of the camera, she makes you feel like she's the only girl in the world." "I wanted the campaign to be about Balmain, but I didn't just want a model, I wanted a strong real woman in the clothes. For me, Rihanna is a power. And she pushes boundaries on everything." He also added: "Sometimes fashion is all about a big machine. And we forget about emotions, and realness, and dreams. But dreams do come true, and this came from something really simple, and easygoing, and real".

Rihanna shines bright like a diamond in the Balmain collection which includes various girly but edgy outfits. Only good things about this collaboration it seems. Hopefully Rihanna will be lucky enough to be asked again for one of Balmain's campaigns! 

Plunging necklines are nothing new for Rihanna

Rihanna with one of her chameleon hairstyles, a very feminine curly bob

The singer in a leather boiler suit

Besides the gorgeous clothes, Rihanna shows off her tattoos as well

x x x

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